Press release

Center City District Launches Official Sips Style Guide

Published May 12, 2017

CONTACTS
Jill Asher, Cashman & Associates
215.627.1060 (o), 215-880-8549 (m)
Jill@cashmanandassociates.com

Molly Albertson, Center City District
215.440.5516
malbertson@centercityphila.org

Twenty-Five Retailers and Three Style Ambassadors Partner to Highlight Fashion and Retail this Summer Season in Center City

PHILADELPHIA, PA (May, 2017) – This June the much anticipated, warm-weather Happy Hour tradition, Center City District Sips will return to Center City Philadelphia. Beginning June 7 and continuing through September, Center City District Sips (CCD Sips) takes place Wednesday evenings from 5:00 p.m.-7:00 p.m. at participating bars and restaurants. More than 80 official participating bars and restaurants will offer $5 cocktails featuring Effen Blood Orange or Effen Green Apple Vodka, $4 wine, $3 beer and half-priced appetizers.

For the first time, Center City retailers are invited to join in the season’s festivities through the launch of CCD Sips Style Guide presented by American Express. An initiative in partnership with the Philadelphia Retail Marketing Alliance (PRMA), stores and salons will offer promotions, samples or discounts every Wednesday before Sips for shoppers to get glam before happy hour. This style guide will live on the Center City District website and highlight the local retailers participating in the CCD Sips Style Guide.

“Center City comes alive in the summer with thousands of ‘sippers’ who take careful consideration of outfit choices,” says Michelle Shannon, Vice President of Marketing & Communications for Center City District “Our goal with the launch of our Sips Style Guide is to keep the unique and diverse Center City retailers top of mind when shoppers are planning their seasonal Sips wardrobes.”

Philadelphia’s central retail district has welcomed over 43 national retailers and independent boutique expansions since 2013 and continues to develop into a premier shopping destination. As consumer demand for experiential shopping increases along with the anticipated Sips traffic, retailers involved in the guide plan to host an array of in-store events, promotions and happenings to entice residents and visitors.

From hair blow outs to free gifts with purchase and in-store treats, all retail activations will take place on Wednesdays prior to the start of Sips at 5:00 p.m. Center City Sips Style Guide partners include

For further exposure and engagement for the Style Guide, Center City District has partnered with three local style ambassadors to encourage shopping, fashion and social media posting throughout the summer using the hashtag, #CCDSipsStyle. The Center City District Sips Style Ambassadors are:

Davida of @VidaFashioninsta: a fashion stylist, blogger, NBA dancer, and photographer, who believes one should shop smarter and not harder. Her Instagram features top season trends while using affordable outfit inspirations.
Alex and Mike of @AlexandMike: Philadelphia-based lifestyle bloggers, who focus on fashion, skincare, health and home decor. They use their blog, as a creative outlet to express their style tips and ideas.

Throughout the summer, Davida, Alex and Mike will post weekly Sips Style Tips, spotlighting their weekly Sips outfits found at favorite Center City retailers. They will encourage Sips attendees to show off their fashionable looks using the hashtag, #CCDSipsStyle. Each week, all Instagram posts that use the campaign hashtag will be entered to win an ultimate Center City Shopping Experience. At the end of the summer, each ambassador will choose their favorite look as the winner of the campaign.

With an endless choice of national retailers and diverse array of local proprietors that make up 78% of the tenant mix, shoppers are sure to discover the latest fashions and beauty treatments for Sips at one of Center City’s retail destinations.

For up to the minute news on Center City Sips Style Guide happenings and events, follow @ShopCenterCity on Twitter and Instagram and #CCDSipsStyle.

ABOUT CENTER CITY DISTRICT
The Center City District, a private-sector organization dedicated to making Center City Philadelphia clean, safe and attractive, is committed to maintaining Center City’s competitive edge as a regional employment center, a quality place to live, and a premier regional destination for dining, shopping and cultural attractions. Find Center City District at centercityphila.org and on Facebook and Twitter.