During each of these events, Broad Street and core Center City – as defined as Vine to Pine streets, river to river – clearly experienced a massive uptick in foot traffic. Using Placer.ai, which estimates the number of residents, workers and visitors in an area using anonymized cell phone location data, our research team is able to estimate visitation to the area. 

The NFC Championship: The night that the Eagles won the NFC Championship, Broad Street was visited by more than 114,000 people, peaking with more than 72,000 people at 7 p.m.; on average, south Broad Street peaks at about 10,000 pedestrians. 

The energy exuded by Philadelphians across the city was also reflected in the heart of the city at Dilworth Park. To join in the celebration, CCD’s talented parks team updated our Wintergarden presented by Dunkin’ by donning our topiaries in even more green: Eagles-branded scarves and hats! Additionally, in collaboration with the Philadelphia Eagles ground crew, a stadium-sized Eagles emblem was set up on turf nearby, allowing everyone to get in the spirit on their way into the city. 

To keep the excitement going, partners popped up at Dilworth Park during the championship run, bringing excitement to our space. Visit Philadelphia brought their “Bird Call” activation, which allowed fans to leave a message for the Eagles, while Dietz & Watson drove onto the park with their Bird Dog truck and hosted a celebration complete with DJ Diamond Kuts, the Eagles Cheerleaders and more. 

After the Celebration 

When the celebration ends, the cleanup begins. While they may not be donned in Kelly green, our team in teal immediately stepped in for the job.  

After both Super Bowl Sunday and the Eagles parade – with additional staff to our standard seven days a week coverage – CCD’s dedicated sidewalk cleaning team was out early to restore Center City for workers and visitors as they started their days in the city. By 5:30 a.m. the day after the Super Bowl, CCD’s teams were out and had removed more than 100 bags worth of trash from sidewalks during the early morning.  

In addition, graffiti removal was another major priority. Across transit shelters, windows and walls on several major corridors, new instances had arisen. In the following days, more than 40 instances of graffiti were removed as weather permitted. 

This type of work is essential to the well-being of our city, but our team is also thankful to have a chance to be part of the celebration in their own way and to improve our downtown for everyone visiting.