Philadelphia Retail Marketing Alliance

The Philadelphia Retail Marketing Alliance (PRMA) is a partnership between the Center City District (CCD), City of Philadelphia Department of Commerce, PIDC, Office of the City Representative, Visit Philadelphia, and PHL Convention & Visitors Bureau (PHLCVB). PRMA’s mission is to enhance the quality and quantity of Center City’s retail offerings and to tell the “New Philadelphia Story” to national retail developers and investors, retail site selection professionals and to regional customers.


To build a strong, public-private retail attraction program that enhances the quality and mix of retail and entertainment offerings in Center City Philadelphia by:

  • Identifying specific types of retail stores most likely to be favored by Center City residents, visitors and office workers;
  • Identifying retailers currently looking to expand who will help Philadelphia achieve its development objectives and who have the greatest likelihood of success;
  • Work with existing retailers and promote Center City is a premier retail destination.


Attracting the Tenant – What We Do

  • Data collection and research reports
  • Broker/Industry Outreach
    • Quarterly PRMA Stakeholder Meetings
    • Attendance at ICSC events and outreach to retailers
    • Demographic data and pedestrian counts
    • Retail neighborhoods
    • Success stories
    • Available spaces
    • Business Resources
    • Retail news

Lease Signed – Now What?

  • Business Resources - Finance and Incentives
  • Business support and assistance
    • Licenses and permits
    • Zoning
  • Marketing and Public Relations
    • Shop Center City consumer-facing campaign
    • Assistance with store openings and events
    • In Center City newsletter
    • Promotions
    • Sponsorship opportunities
  • Security and loss prevention

Center City District can assist businesses with crime or safety concerns in and around a property, loss prevention programs, as well as serve as a critical link between property owners, retailers, law enforcement and city agencies. In addition, on behalf of Center City stakeholders, the Center City District facilities calls for service for quality of life issues which may include graffiti removal, difficult conditions in the public environment, and/or homeless and panhandling concerns, among others.